CAPTURE EVERY LEAD, AUTOMATE THE FOLLOW-UP AND BOOK MORE APPOINTMENTS.
Done-For-You automation systems, smart websites, and premium funnels custom built for you.
I Am William.
I Build Systems.
I'm a GoHighLevel Automation Specialist. I don't sell software. I don't run ads. I build the operating system that turns every lead your business generates into a booked appointment — automatically, consistently, without you chasing it. I work with HVAC companies, roofing crews, dental clinics, med spas, solar teams, and real estate operators across the US and Australia who are done losing revenue to a process that doesn't exist.
William Con-ui · Founder, CraftLab.
Blueprint first.
Build second.
Before I touch GoHighLevel, I spend 48 hours mapping your exact customer journey — where leads come in, what should happen next, and where revenue is currently leaking. That map becomes the blueprint. The blueprint drives everything: the CRM, the pipelines, the 12-touch follow-up sequences, the reminders, the recovery automations. No guessing. No templates. Your process, engineered.
Every lead caught.
Every deal followed up.
Every new lead is captured into your CRM in under 60 seconds — tagged, staged, and texted within 5 minutes. No-shows trigger a 3-step recovery sequence automatically. The average business responds in 42 hours. Your system responds in 5 minutes, then follows up 12 more times over 90 days. While you sleep.
The system exists.
Let's build yours.
Book a free 30-minute Automation Audit. I'll show you exactly where your leads are going cold, what a system looks like for your business, and what it costs you every month to leave it broken. No pitch. No pressure. Just a plan.
Lead-to-Client
Automation System™
A fully customized, done-for-you GoHighLevel system built around your exact process. Not a template. Not a DIY course. A complete operating system for your entire sales pipeline.
Every Lead. Captured & Tracked. Instantly.
The moment someone contacts you — form, call, or ad click — they're in your CRM. Tagged, assigned, and scheduled for follow-up before you see the notification. Zero manual entry. Zero leads slipping through.
"We never lose a lead now. Every single inquiry is tracked from the second it comes in." - James M., HVAC Owner, Texas
12-Touch Follow-Up. Running 24/7. Without You.
Your system follows up across SMS and email for up to 90 days on a cadence built to convert. Most businesses quit after 2 touches. The average deal closes on touch 8. Yours never stops.
"Our booking rate tripled in the first 30 days. The follow-up sequence just runs itself." - Sarah K., Roofing Co., Melbourne
Discovery Calls That Book, Confirm & Reschedule Themselves.
Leads pick a time. Confirmation fires. SMS reminders go 24h and 1h before. If they cancel, a reschedule sequence kicks in immediately. Your calendar fills without your involvement.
"No-shows dropped by 60%. The system handles confirmation and reminders before every single call." - Dr. Michael T., Dental Practice, Sydney
No-Shows Recovered. Dead Leads Reactivated.
Every no-show triggers a 3-step recovery sequence within the hour. Every closed-lost lead enters a 6-month nurture campaign. The revenue you thought was gone keeps coming back.
"We recovered $18,000 in deals we thought were dead. The system just keeps working in the background." - Mark D., Solar Company, Phoenix
Here's How
We Build.
Every project follows the same proven process — blueprint first, then build. From kickoff to a live system, custom built for your business.
Before we touch GoHighLevel, we spend Day 1 mapping your entire customer journey. Every lead source, every touchpoint, every gap where revenue leaks. This blueprint drives every decision that follows — nothing gets built without it.
Your GoHighLevel account is built from scratch around the blueprint. Custom pipelines, lead stages, contact records, and tags — structured for your exact business, not recycled from a template. Every field, every stage, every view is intentional.
12 SMS and email touchpoints go live across a 90-day cadence, triggered by where each lead sits in your pipeline. The average business follows up twice. Your system follows up 12 times — then hands the lead to a nurture campaign automatically.
Every workflow is stress-tested with live lead scenarios before you ever see it. We trigger no-shows, cancellations, lost leads, and re-engagements until every edge case is handled. You don't touch a broken system.
We walk through the complete system live on a screen share — every pipeline stage, every message, every automation. You see exactly what fires, when, and why. Nothing goes live until you sign off on it.
Your system launches. We run a live handover session, deliver full documentation, and stay available for 30 days of direct support. From this point, every new lead is captured, followed up, and booked — without you lifting a finger.
Industries I build
systems for.
Project Concepts, Automation, Funnels, Websites
View All Works →HVAC
Lead-to-booking automation. 12-touch follow-up. No-show recovery.
View Case Study →Roofing
Pipeline from estimate request to signed job — fully automated.
View Case Study →Dental Clinics
Patient journey from first inquiry to confirmed appointment.
View Case Study →Med Spas
Rebooking automation, VIP nurture campaigns, and retention flows.
View Case Study →Real Estate
High-value lead nurture with CRM pipelines built for long cycles.
View Case Study →Solar
Multi-touch follow-up before leads go cold. Appointment funnels built to convert.
View Case Study →Home Services
Automated workflows for every job type — quotes, bookings, follow-ups.
View Case Study →Local Services
End-to-end CRM automation. Every lead tracked. Nothing lost.
View Case Study →Tools I use
to ship.
I use Canva to build every client-facing asset — proposals, onboarding decks, social content, and branded templates. Everything looks polished before the first meeting ends.
Canva
Every client-facing asset, built to look polished before the first meeting ends.
GoHighLevel
The engine behind lead capture, follow-up, booking, and no-show recovery.
Claude.ai
AI-assisted builds start with precise planning - sharper logic, no wasted time.
CraftLab
The framework behind every build - your journey mapped before a single workflow exists.
What actually gets
built in the lab.
In 30 minutes, I'll map your current lead flow, show you exactly where revenue is leaking, and hand you a clear system blueprint that fixes it. Whether we work together or not — you leave with a plan worth acting on.
Book Your Free Audit →— Only 3 client spots open per month —